If you are a business owner who has an online presence then you may have stumbled upon the phrase SEO writing.
Many see this and never know what the letters S E and O stand for.
SEO writing is a great tool that can hugely benefit a business’s online presence as well as help to create more traffic on a site and lead to more sales and transactions.
In this beginner’s guide to SEO writing, we look at what exactly SEO is, how to implement it to your website and its content, and how it can benefit you.
What Is SEO Writing?
SEO stands for Search Engine Optimization.
This is when content on a website or anywhere online is enriched with keywords and key phrases which means that it is easier to find for search engines and this helps websites to rank higher within search engine result pages (SERP).
The best way to write with SEO best practices is to create top-quality copy and include targeted search terms that a potential viewer may input into a search engine, such as Google’s search bar.
SEO writing differs from traditional copywriting as traditional copywriting does not focus on where a piece of content may rank with SERP but the focus is rather on creating good content.
SEO writing is more likely to get viewed online as it has been optimized for this very purpose.
SEO writing is made up of a variety of different things but the most visible features of SEO writing would be the addition of long-tail keywords and anchor text to copy.
Long-tail keywords would be approximately 3 to 6 words in length and composed of words that could be searched which would result in a piece of content or a website being displayed on a search result page.
An example of this would be if an SEO writer was creating a piece about hiking shoes they would include words related to this term that a potential viewer would input into a search bar in a search engine.
Anchor text is written copy that is hyperlinked, meaning when it is clicked on it redirects website traffic elsewhere.
There are many other features but these would be two of the most important parts of SEO writing.
There is also an element of research required for SEO writing as there is a huge amount of data needed to decide what long-tail keywords and anchor text should be used.
Research would be done by looking at the search volume which would tell an SEO writer how often a search is looked up each month.
Dwell time is another important factor as it gives data about the length of time a user spends looking at a certain topic so content can be tailored to suit this.
Search queries related to the content will also be closely considered so that keywords can then be carefully selected.
All of these practices are used to help a website to rank higher on a SERP which in turn benefits the amount of organic traffic coming to a website.
The most complex part of SEO writing comes in the form of organic keyword difficulty.
This is when a metric is taken related to the amount of difficulty it will take to rank a piece of content or a website for a specific keyword.
The scale ranges from 1-100 and the more searched a term is and the more competition that there is, the more difficult it is to rank higher within the SERP.
How To Use SEO Writing
SEO writing can be used and implemented in several different ways, we look at these below:
- Within website copy: keywords and long-tail keywords can be scattered throughout all of the important text on a website’s home page, and other pages, to help it to rank higher
- Within content: whether you are writing blogs, producing video content, or other mediums you can add SEO-crafted writing by adding meta descriptions that aid search engines and add keywords to titles and throughout the copy
- In social media captions: keywords can also be included in SEO captions and hashtags can also be used as an element of SEO writing
SEO writing can boost a business’s online presence across all platforms, that is why it is so important to learn the basics as a business owner.
Benefits Of SEO Writing
There are many benefits associated with SEO writing, below we focus on five of the top benefits most businesses will notice as a result of SEO writing.
Quality Traffic Is Targeted
Your target audience is targeted, meaning that the people visiting your website are people that you hope to have as viewers or potential customers.
This will ensure return views and also a boost in sales.
SEO will help you to save money on ads, which don’t even always work. This money can be redirected to benefit other aspects of your business.
Gets More Clicks Then Pay-Per-Click Ads
Pay-per-click ads are placed on search engines above organic results on a search result page but some people choose to ignore them as they know they are paid ads and go with the organic results that the search engines deemed as related to their search inquiry.
SEO and PR are strangely linked through link building. This is when two websites share links to the other.
This can be particularly beneficial to small businesses who have a link to their website shared by a larger more reputable business as it gives great PR and visibility to be associated with them.
Places Your Business Ahead Of Competitors
Many people still don’t understand the benefits of SEO writing, so by implementing it into your marketing plan and content you will begin to outrank your top competitors, driving more users to your website and boosting your sales.
We hope that this article has given you more of an understanding of what exactly SEO writing is and why you should start implementing it into your business strategy today to boost your online presence and get more traffic to your website.
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