Writing A Catchy Blog Post Title (7 Helpful Tips Included)

Blogs are a hugely popular form of digital media that are used by millions of people all over the world.

Anyone can feasibly write a blog, but in order for your blog to be successful, you have to follow certain guidelines, tips, and methods. 

If you want your post to stand out, you need the title to be unique and informative.

It’s important to be creative with your writing, but you also need to make sure the post has a gripping title.

You’d be surprised how effective a good blog post title can be.

Not only is it good for capturing the attention of your audience, but it does wonders for optimising your Search Engine Optimization, or SEO for short. 

But how do you write a catchy and effective title? Well, you’re in luck! We’ve put together 7 very useful tips you should definitely use in order to write the best titles for your blog post… So let’s dive right in! 

Why Are Blog Titles Important? 

So why are blog titles so important? Well, before anything else, they serve as the first impression to your readers. 

If you use a title that is boring or similar to another post, it’s more likely to disengage your readers completely and make them not want to read the post.

But if you write a creative, catchy, and unique title, it will keep them gripped and excited to read your content. 

As we’ve already mentioned, good blog titles are also incredibly important when it comes to good SEO optimization.

When your title has been carefully thought out, it will really help in ranking your post higher on the search engines, and everyone wants to be on the very first page of any Google page. 

Don’t just give your blog post any old title. Really think it through when it comes round to it.

You could have the best-written blog post on the whole planet, but if no one wants to read it because the title has put them off, then it’s all for nothing. 

How To Write A Catchy Blog Post Title

So, how do you write a catchy blog post title? Well, there are a few ways you can go about it.

You want to include information that’s relevant to the body of text, you want it to be catchy, and you want it to be SEO optimised. 

1. Appeal To Your Audience

Starting off the list, one of the most important things you want to make sure of with your blog post title is that it’s going to appeal to your target audience. 

You want to make sure that your title contains information and words that will appeal to your target audience and make them want to read the full blog post.

If your target audience is big food lovers and they love to cook, you want to make sure the title includes keywords that will be on brand and topic. 

It will also help if you use a tone that your target audience is familiar with.

If you have a younger audience, you’ll want to adopt any slang terms they are familiar with and you’ll want to talk on the level they would usually communicate on.

Don’t confuse this with talking down to them though, just write in a tone they are familiar with! Always respect your target audience when you are writing. 

2. Optimise Your Title For SEO

Just to really nail this point into your subconscious, we’re going to mention optimising your title for SEO again.

This is such an important tip you should take into consideration, not just for your titles, but for your overall blog as well. 

When it comes to optimising your title for SEO, you need to take the title length into consideration.

Titles that are too short have a harder time making it high on the search engines because they don’t have enough information in them.

But titles that are too long can be risky in terms of readers getting disengaged. 

If a blog title is too long as well, it won’t fit on the search engine page and some of the titles will only be accessible when the search result is clicked on. So, keep this in mind when you’re writing your blog title. 

3. Tell Readers What To Expect

You want your title to reflect what’s in the actual post, so in the title, tell your readers what to expect when they are about to read it. 

Lots of people write “clickbait” titles, which sound amazing when you read them, but then as soon as you read the actual post, you start to realize it has absolutely nothing to do with the title.

Readers don’t like clickbait titles, especially if they are looking for specific information. 

Whatever you write in the title should be reflected in the actual body of the text. 

4. Provide Useful And Helpful Information

The main reason people read these posts is that they are looking for good information that they can actually use.

When you write your blog post and the corresponding title, you need to make sure that you are providing that useful and helpful information to your readers. 

This tip works really well with the previous tip, especially in terms of avoiding clickbait titles.

There’s nothing more frustrating than looking for useful information and the title is misleading.

It wastes everyone’s time and does nothing to benefit your blog. 

5. Make Your Readers Want To Know More

You want your title to really grip the reader’s attention and make them want to know more about what the title is offering. 

Your title should tell your readers a story and the actual blog post should be a more in-depth continuation of that story.

Lots of readers will just skim titles and occasionally one they weren’t even that interested in will catch their attention.

If the title is interesting enough, they’ll read the full post just to know more. 

This is where you can get really creative with your titles and make your readers want to know the full story.

Really work on making your title exciting enough that readers simply have to find out the full story.

6. Include Keywords In Your Title

Keywords go hand in hand with SEO optimization and when you feature the right keywords in your titles, you’re likely to gain even more traffic to your post. 

Keywords help in your SEO ranking, so keep this in mind when you’re writing your title. 

7. Numbers And Statistics

And for the final tip, if you can, you want to include numbers and statistics in your title.

Research has shown that including these in your titles actually helps to generate more traffic to your post. 

It gives the readers a better sense of the length of the post if the post is broken down into numbers, it makes it easier to read and keeps the reader engaged for longer.

Conclusion

If you use these tips and tricks when it comes to writing your own blog title, you will be pleasantly surprised at how much better your overall post will do. 

Take time out to really think about your blog title and make sure it’s catchy and unique to really keep your reader’s attention!